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Blizzard Entertainment is fighting back against gold sellers in World of Warcraft by giving players the chance to buy and sell gold themselves, using tokens for monthly subscription time.

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This morning, the makers of the largest subscription-based massively multiplayer online role-playing game in the world announced a system in which players can buy tokens for 30 days of game time with cash — then sell them on an in-game auction to obtain gold for their characters.

This is the most recent dip into free-to-play online game mechanics by Blizzard in a sector that could hit $17 billion in 2017, according to market researcher SuperData. And it could have its biggest effect in Asia, where free-to-play is the reigning business model.

This comes a month after we learned that WoW is back above 10 million monthly subscribers after years or declining players.

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